Managing your online reputation is important for any business and any industry. Social media is huge, and more and more businesses are using it for their advantage. You can, too! While it’s no secret that paid advertisement is important, more and more people are turning to social media to look for businesses. There are more and more businesses who are reaching out to others through Facebook, Twitter and other avenues, and they’re completely free.
Here are some great ideas for online publicity that are completely free:
• Claim your Google and Yelp profiles. Respond to feedback on there. Respond to positive feedback, thank people for their experience. Respond to negative experience. Vow to make things right.
• Pay attention to social media. Develop a Facebook profile, develop a Twitter profile. Don’t be afraid to hire someone to host them for you and make that their job. Having someone devoted to your social media will enable you to make a bigger web presence online.
• Make sure that you do not get into arguments and disagreements online with customers. Never give in to trolls.
* Avoid paying for reviews. Many people see this as a great way to promote their business, but it isn’t. Yelp has an excellent detection system for reviews and it hurts your business in the long run.
Most importantly, remember to respond professionally to every inquiry and review. Arguing with someone will only make your business look bad, and will make people assume that the trolls are right. If you must debate with a customer, do it over a phone or email; never do it on a public venue.
The more positive you can make your online page, the better. This will help your business in the long run and enable you to get many more customers. So what are you waiting for? Learn more about business reputation and management now.
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